North American events company SFX Entertainment has continued its recent spending with the purchase of German promoter i-Motion.
SFX to fully acquire event organizer B2S, extending reach into ‘hard’ electronic music
Robert FX Sillerman (born April 12, 1949) is an American businessman and media entrepreneur, once on the Forbes 400 list. He is embodying a “can’t stop, won’t stop” attitude with his recently-public SFX Entertainment.
The history of his acquisitions is well-document and wide-ranging, most recently acquiring digital content and ticketing platforms for the entrepreneur centric empire of the (self-coined) ‘EMC’ ventures. Digging deeper into the company’s pocket for the festival facet, SFX is adding another event organizer to their roster that currently boasts the likes of Made Event, Rock in Rio, i-Motion, and ID&T.
Next in line is B2S, the overseas live event organizer that specializes in “hard” electronic music with established party brands such as Thrillology, Knock Out, and Decibel. SFX had acquired 50% of the company back in October as it struck a deal with ID&T, but has agreed — as of today — to purchase the remaining half of B2S under the terms of $14.3 million in cash and 400,000 shares of SFX common stock.
