In 2013, entertainment mogul Robert F.X. Sillerman was about to become the most dominant businessperson with the most dominant company in electronic dance music. The CEO of SFX Entertainment, he had $1 billion to spend on building a dance music empire.
Simon Cowell's Ultimate Dj Show Will Be "World Cup Of Edm"
It was on, then it was off, and now it's most certainly on. Simon Cowell's Ultimate DJ has officially been announced.
UK music mogul Simon Cowell is continuing to build his 'talent' empire with a new competition called 'Ultimate DJ'.
Syco Entertainment, SFX Entertainment and T-Mobile have joined forces for the DJ talent competition.
The idea first emerged back in 2012, although there was some uncertainty about whether it would go ahead, but it's now been confirmed the concept is set to launch.
It will be the brainchild of Cowell's Syco Entertainment, dance music empire SFX Entertainment and T-Mobile.
Syco Entertainment creation was coming soon and the show's partner, Yahoo, announced it would be teaming up with Ultra Records. Cowell also said it'd be directed by Hamish Hamilton, the man behind Beyoncé's Super Bowl halftime show in 2013.
Yahoo's chief marketing officer Kathy Savitt has even compared it to the world's biggest sporting spectacle. Ultimate DJ will be very much like the World Cup of EDM - country against country, DJ against DJ, fanbase against fanbase.
Viva the first World Cup of EDM!