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Amsterdam ArenA launches the world première of Sensation “Welcome to the Pleasuredome”

Giant Arch on Sensation

Amsterdam, 6th of July 2014 – Last night more than 40.000 dance music fans from over 75 countries celebrated the world première of the brand new Sensation show “Welcome to the Pleasuredome” in the Amsterdam ArenA.

This year’s extraordinary theme reveals the ultimate adult playground that triggers all senses. The combination of unique special effects, lighting and pyrotechnics that accompany the international line up of popular DJs and immense decor promises to deliver an unparalleled world tour.

A night of seduction 

The show kicks off with an enormous hydraulic arch that rises up to an impressive 75 feet from the ground, making it the tallest Sensation decor ever. Hidden within the arch is a carousel shaped DJ-booth filled with large circus horses and 36 feet high pin up models that strike a sensual pose. Together with the immense lightshow, burlesque dancers, acrobats and exquisite special effects, an unforgettable adventure throughout the night is presented.

Sensation

Dance floor unleashed 

The show starts spectacularly with Sensation’s resident DJ Mr. White. After he opens the show and sets the mood, Chuckie takes over and lifts the crowd to a next level. Halfway throughout the night Nicky Romero enters the booth and shows once again why he is in the top 10 DJ ranking of the world. By now, every single person on the dance floor is unleashed as the eighteen-year-old rising superstar Martin Garrix takes over. The crowd roars as he plays the Sensation Anthem “Tremor” that he produced together with Dimitri Vegas and Like Mike, who hit the ground running as soon as they press play. The Australian twin sisters NERVO finish the night off in style with a solid closing set keeping everyone dancing until the very end.

The premiere exceeds the expectations of Duncan Stutterheim, CEO SFX Europe. “From the opening with the iconic Mr. White till the closing with Nervo, all DJs played uptempo. Together they released an unbelievable energy. Because of the way the show builds up and keeps delivering with these great artists and acts, the crowd stayed ecstatic all through the night. Watching a world cup game at Sensation was also a first, but very special experience, especially after extra time and penalty shoot out. You have no idea how much extra work we had to put in to pull that off, but it was more than worth it. What a party!”

About Sensation 

What started in 2000 with a one-time happening in the Amsterdam ArenA, quickly became an international phenomenon that touched down in over 30 countries worldwide, entertaining over 2 million visitors. Sensation never ceases to amaze with yearly themes that interact with the crowd and their all white dress code. The way they transform the biggest venues on the planet into picture perfect concepts earned them the “best event of the year” award in the Netherlands, Germany, Australia, Brazil, and Denmark among other countries. Sensation believes in the positive power of music and dance as a universal language to unite millions of people.

10,000 HOURS 

The 10.000 HOURS foundation inspires young people worldwide to donate their free time and to do something good for another person. Together with festivals and DJs, 10.000 HOURS organizes volunteer workdays. Projects vary from renovating handicapped children’s playgrounds to lending a helping hand in elderly homes. Inspired by the positive vibes of dance festivals and their visitors, the idea to join forces and donate time to environmental- and social organizations that need it the most was founded in 2010.

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