Avicii Branded Condoms

When the dance music world descends on Miami each March for the combined madness that is Ultra Music Festival, Winter Music Conference and Miami Music Week, there is no shortage of self-promotion.This time Avicii has launch of an all-Avicii pop-up concept store on South Beach's Lincoln Rd. simply titled the Avicii Store.

Manager Ash Pournouri talks about his latest branding endeavor, a one-week only Avicii-themed concept store in Miami at the end of March. Fans can get Avicii-branded t-shirts, tote bags, flip flops and condoms

Once again stamping his name on Miami, after branded ice cream vans in 2012 and his self-named hotel in 2013, the Swedish producer looks to get one step ahead of his competition, even giving his biggest of fans the opportunity to get intimate with his, erm, protection.

He is not first in condoms, but it is always quite strange promotion for EDM artists.

Author

SomeOneGood

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